NameStakes
Make a name for yourself.
A small, deliberate portfolio of coined .com names for companies in autonomy, AI, mobility and crypto. Easy to say, easy to spell, hard to forget.
The approach
Most portfolios are built by volume. Ours is built by elimination: every name travels the whole line, and most don’t reach the end.
Candidate
A coined name, made for a field that is moving now.
Built for tech
Autonomy, agentic AI, drones, mobility, on-chain finance. We name ahead of the funding.
Measured
Scored on how easily people say it, spell it and recall it.
Clear to own
Checked against existing trademarks before it's kept.
Built to last
No fads, hyphens or numbers. It should fit ten years and three pivots from now.
The portfolio
A few hundred names. Each one re-earns its place at every renewal.
A good name is one the brain doesn’t have to work for
Psychologists call it processing fluency: the easier a word is to read and say, the more people trust it, like it and remember it. The effect is strong enough to show up in markets. Companies with easy-to-pronounce names outperformed hard-to-pronounce ones in their first days of trading.
We build on that with orthographic brandables: coined names that are spelled exactly the way they sound. Hear one once and you can type it. That is what lets a new company be found by word of mouth, not only by ads.
- Say itFluencySounds that flow, with no stress traps or awkward clusters.
- Spell itOrthographyOne obvious spelling, so it passes the radio test.
- Recall itMemorabilityA familiar root with a twist the mind catches on.
- Own itDistinctivenessClear of existing trademarks, so it can grow into a brand.
We’ll show you a name from the portfolio, then hide it. Type it from memory. A good orthographic name survives one look.
Found your name?
Every name has its own page with price and terms. Anything else, write to us.